Monday 16 September 2013

Chief examiners guidance
The chief examiners definition of a music video-
  • The video lasts at least as long as the track (can be longer if you have an intro or outro or both)
  • The video features the artist/band quite prominently
  • The video features some element of performance- singing and playing instruments (usually miming) and often dancing or acting too 
  • The video has some kind of concept along with the track
  • The video does not feature a complete narrative but the concept may involve fragments of narrative
  • Different genres of music produce slightly different visual conventions in music videos
Here are some steps I will need to follow if I want to make a successful video 
Step 1 Limbering up- Film the band warming up before they start playing, completely improvised no need for any rehearsals. Film from different angles so you can get a feel for how you are going to make your video.

Step 2 Write a treatment- This is your pitch for the track, you will also need to put in what your concept will be. It needs to be clear and realistic. 

Step 3 Choose your track- You shouldn't choose a track that is too well known as the chances are it will not look as good as the original. You should also make sure you choose a song that stimulates some visuals and doesn't last too long. 

Step 4 Research- Look closely at the videos from the genre you are going to use, pick out some of the conventions from the videos and use these in your own. You should also watch videos made by other students to see some strengths and weaknesses and look out for some things to avoid. 

Step 5 Planning- Make sure you storyboard all your ideas first, as you will need some visuals to help you with the video. After you've done this make them into an animatic so you can see what your video will look and if it works as a concept.You should also plan the logistics, this is all about how well you manage your production. Costumes, props, locations, camera equipment etc. will all need to be organised before you can start shooting your video.  

Step 6 Blogging- Make sure you put everything you do in your blog, from concept ideas to inspirations. 

Step 7 Equipment- You need to know how to use your equipment, and how to get the best results out of it. Also you will have to film it somewhere audible as you want the music to be as loud as possible. 

Step 8 Shooting- Film the performance at least ten times with different set ups. Viewers need to be kept entertained and to do this you will need lots of different material. 

Step 9 Capturing- Don't forget to label everything you capture and to organise it.

Step 10 Editing- Sync up the performances first, do lots of different cuts as to make your work look dynamic. Do all effects last and upload a first draft onto your blog so you can get feedback and apply it to your final video. 

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